We haven't had this conversation in a while, and I think it's high time! What are the beverage trends you're seeing in your market right now, and what do you think is ahead?
Here are a few to get us started... I think younger consumers are more curious than ever to learn, evidenced by the market for classes, consumer-oriented books on wine, and expert-driven wine clubs, as well as the ongoing success of sites like Madeline Puckette's Wine Folly. "Unique" grapes are still cool, perhaps an evolution of earlier enthusiasm around natural wine, orange wine, etc. Restaurants seem to be tipping back toward fine dining.
What do you think?
Vermouth is very on trend. Funny, since it would have been at the absolute bottom of the cool list just a few years ago. I quite like a vermouth and soda aperitif, so it's not a trend I mind at all—unless the trend takes it towards increasingly extreme styles.
I am quite pleased about this trend—multiple types of Spanish vermouth on a list?! Delightful! But, like many things, I think it will be slower to gain traction with a broad audience. Last time I sat at a bar enjoying vermouth, I got multiple questions from strangers. Over the holidays, I shared some reserva vermouth with my sister-in-law, who was a little puzzled—it reminded her of what she used to sneak out of her parents' liquor cabinet, she said. My explanation that it was the same thing did little to lessen her confusion...!