We haven't had this conversation in a while, and I think it's high time! What are the beverage trends you're seeing in your market right now, and what do you think is ahead?
Here are a few to get us started... I think younger consumers are more curious than ever to learn, evidenced by the market for classes, consumer-oriented books on wine, and expert-driven wine clubs, as well as the ongoing success of sites like Madeline Puckette's Wine Folly. "Unique" grapes are still cool, perhaps an evolution of earlier enthusiasm around natural wine, orange wine, etc. Restaurants seem to be tipping back toward fine dining.
What do you think?
Australia is really moving towards the "Unique" grapes. Australian grown Fiano, Sangiovese, and Nebbiolo specifically are finding massive success in the Sydney wine market. Minimal sulphites, natural, and orange wines are seeing a major uptick; with many wine bars exclusively pouring from these categories. The younger, more informed, and health conscious generation coming up right now is definitely giving that trend a bigger push in that direction.