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Beverage trends: Early 2018 edition

We haven't had this conversation in a while, and I think it's high time! What are the beverage trends you're seeing in your market right now, and what do you think is ahead?

Here are a few to get us started... I think younger consumers are more curious than ever to learn, evidenced by the market for classes, consumer-oriented books on wine, and expert-driven wine clubs, as well as the ongoing success of sites like 's Wine Folly. "Unique" grapes are still cool, perhaps an evolution of earlier enthusiasm around natural wine, orange wine, etc. Restaurants seem to be tipping back toward fine dining.

What do you think?

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  • I spoke with a banker the other day (a friend of mine) and he stated that he still gets more requests for loans to open breweries than ANYTHING he gets requests for, which is crazy to think. It would seem to me that there has to be a cap on how many new breweries can open and sustain. Could we see a downward trend this year in number of breweries that open up, or will the numbers continue to rise?  I thought we were there, but the numbers keep rising, so clearly not.

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