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Wine Lists (Pricing Structures)

Hey everyone!

Just generally curious about this topic because after researching a bit I haven't been able to locate a solid resource on this. I want to know the business side of wine lists a bit more. I studied business in college, but not in relation to wine. I understand contribution margins, COGS, etc, but I'm interested in how to price and how to decide how the wine list will perform.

Any resources or help would be appreciated! 

Parents Reply
  • As a customer, I am a big fan of tiered pricing. While I’m more than happy to pay $45 for a $15 bottle, I would never spend $450 on a $150 bottle. I prefer to look at how much profit in dollars you can generate from the bottle rather than a percentage; you can’t put a percentage in your pocket.  

    Caveat: every business model is unique and I would never say that my approach is right for every wine program.