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Wine Lists (Pricing Structures)

Hey everyone!

Just generally curious about this topic because after researching a bit I haven't been able to locate a solid resource on this. I want to know the business side of wine lists a bit more. I studied business in college, but not in relation to wine. I understand contribution margins, COGS, etc, but I'm interested in how to price and how to decide how the wine list will perform.

Any resources or help would be appreciated! 

Parents
  • Adding to this, does anyone have any thoughts on Large Format mark up structure? I would assume that it is similar to how I mark up my more expensive bottles (following the suggestion of more expensive/charge less), but I would love some other feedback!

  • With large formats, if it is on your list as a 750, I mark them up to be $10ish less than 2 bottles.  Example:  Frank Family Cab 750 $95, 1.5 $180.  If it is fun stuff, like 1998 Dunn Howell Mtn, x2.  Think contribution margin, not line item cost.  That is what your BTG program is for.  To balance out the higher cost items.

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  • With large formats, if it is on your list as a 750, I mark them up to be $10ish less than 2 bottles.  Example:  Frank Family Cab 750 $95, 1.5 $180.  If it is fun stuff, like 1998 Dunn Howell Mtn, x2.  Think contribution margin, not line item cost.  That is what your BTG program is for.  To balance out the higher cost items.

Children