Just generally curious about this topic because after researching a bit I haven't been able to locate a solid resource on this. I want to know the business side of wine lists a bit more. I studied business in college, but not in relation to wine. I understand contribution margins, COGS, etc, but I'm interested in how to price and how to decide how the wine list will perform.
Any resources or help would be appreciated!
It can’t be saved as a pdf if anyone intends to actually use it. It’s value is as an excel file
Charlie, would it be possible for you to send the file to my email address?
Ah, sorry - I see! You can upload it as an excel file to your profile, and folks can download it from there.
You can also save the spreadsheet as a public google doc and share the link.
Thanks, I added it to my profile. Everyone can go get it there.
Adding to this, does anyone have any thoughts on Large Format mark up structure? I would assume that it is similar to how I mark up my more expensive bottles (following the suggestion of more expensive/charge less), but I would love some other feedback!
With large formats, if it is on your list as a 750, I mark them up to be $10ish less than 2 bottles. Example: Frank Family Cab 750 $95, 1.5 $180. If it is fun stuff, like 1998 Dunn Howell Mtn, x2. Think contribution margin, not line item cost. That is what your BTG program is for. To balance out the higher cost items.
Thank you! Makes sense with parallel bottles to the BTB program, and having the section is fun as you said. Appreciate the response!