How much would you pay for a glass of Krug?

Hello everyone-

I just got approached by the good people at LVMH, offering half bottles of Krug for a BTG placement. Though it's not perfect for my cost, I settled on $99 for two glasses, and I think that's pretty good for the higher-end steakhouse where I work. My boss, on the other hand, thought it was "obscenely expensive" and will only let me list it at $59, which hurts big time for my percentage. Ouchie. 

What have you seen price-wise for Grande Cuvee? There's a little Italian place in Boulder that does $40 a glass, but I haven't seen it anywhere else. Help me. 

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  • We currently sell Krug Grande Cuvee BTG for $65 - we have offered it for just over a month now, with great success.  I’m situated in a restaurant that sees a huge amount of celebratory dinners (birthdays, anniversaries, business accomplishments, etc.) so sparkling wine is a significant category for us.  We offer 4 sparkling options that hit different price points and appeal to different audiences.

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