I just got approached by the good people at LVMH, offering half bottles of Krug for a BTG placement. Though it's not perfect for my cost, I settled on $99 for two glasses, and I think that's pretty good for the higher-end steakhouse where I work. My boss, on the other hand, thought it was "obscenely expensive" and will only let me list it at $59, which hurts big time for my percentage. Ouchie.
What have you seen price-wise for Grande Cuvee? There's a little Italian place in Boulder that does $40 a glass, but I haven't seen it anywhere else. Help me.
I think you are better off just selling it as a half bottle, and can list it in your by the glass offerings. We sold half bottles of it at EMP for $125, and I would assume they still do. We listed it with our other BTG bubbles and put it on the champagne cart, but didn't sell it by the glass. For me, the half bottles have always shown with a touch less energy and brightness than the full bottles, and I doubt you are pouring 6 ounce glasses of champagne. It doesn't pay to waste your time saving 2 ounces from each bottle to put into the next order, only for it to have gone half flat in 2 hours.
If it is hurting your KPI's that much, just show your boss the numbers. Make them take it out of your GP reporting if they insist on making such a small margin.
Back in the day, Union Sq Cafe was selling the half bottles for $65. It was a great offer. Just spread the word that you are doing it, and make Krug flow like the Colorado River.
Like Jon, I have Krug half bottles listed with btg for $95, right after Suenen Oiry for $28/gls, so if a guest wants awesome bubbles they don’t feel pressured into the highest price point. I don’t make a high margin in the Krug, but I’ve found that often the guest that gets the Krug is likely to go on to get another bottle later in their meal, and they feel like the rest of the list is as generous as the Krug is.
Those who know the wine will appreciate the low markup, and those who don’t will choose something else, so make sure you have a great, more value-driven alternative.