How much would you pay for a glass of Krug?

Hello everyone-

I just got approached by the good people at LVMH, offering half bottles of Krug for a BTG placement. Though it's not perfect for my cost, I settled on $99 for two glasses, and I think that's pretty good for the higher-end steakhouse where I work. My boss, on the other hand, thought it was "obscenely expensive" and will only let me list it at $59, which hurts big time for my percentage. Ouchie. 

What have you seen price-wise for Grande Cuvee? There's a little Italian place in Boulder that does $40 a glass, but I haven't seen it anywhere else. Help me. 

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  • The place I used to run the program for in Vancouver called Vij's is a Krug Ambassador Restaurant. They have a private Krug room for special events and functions and sell glasses of Grand Cuvée for $76 Canadian. So roughly $58 US. The cost on a bottle of GC is $273 so our cogs was 90%. It was never meant to make money, only to give people the option to try something incredible that they otherwise wouldn't take a shot at. 

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