Does Social Move Bottles?

Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?

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  • I think it does for more of the inexpensive bottles for the casual wine drinkers, but in a high end restaurant I have not experienced anyone ask for something on Instagram. However, I do feel that other buyers see wines from say.. Rajat Parr and other famous wine personalities and then instantly go to or reach out to their distributor and buy the wines.  

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