Tim Hanni, MW on Food and Wine pairing: It's Bu@^#%t!

https://www.thedrinksbusiness.com/2019/02/tim-hanni-mw-food-and-wine-pairing-is-bullsht/?fbclid=IwAR0HELLMhV1mz3c15WQDnc7CO3UzlL5uBn-4uKxWDvU87I0UBKggGDWF6T8

Was this comment meant to appease a specific group of people at a Sauv Blanc Convention or is he trying to start a revolution? 

I guess I understand some of what he's saying about generalizations not necessarily matching people and specific dishes, but then he goes off topics and starts talking about arrogant categorization, so I'm having trouble following his entire argument. Having spent hours finding the best pairing for a dish at times, I think I can comfortably say I disagree with this type of sentiment. 

Thoughts?

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