I'm curious how many of you would agree/ disagree with the pricing model below for a wine/ liquor distributor. The pricing listed below are for customers.
Would anyone else categorize the wines in a different price bracket? Please list your pricing if so?
That's a lot of variation between price points. There have been various brackets made like this with different terms depending on which company / model you use. For me, I just like to assess a price point as opposed to "naming a category". My idea of a luxury or premium wine may be at a far different price point than someone else's. Here's an article about pricing tier categories: https://wineindustryadvisor.com/2018/07/05/placing-wines-category-price and here's another: https://winefolly.com/update/reality-of-wine-prices-what-you-get-for-what-you-spend/ which the first article is referencing...
Another entity defining categories is Silicon Valley Bank. Premium is anything above $9 or 10. Super Premium starts around $20 if I remember correctly. You can check out their documents online for verification. I see a lot of domestic wineries that sell wines in that $20-39 bracket refer to themselves as "super-premium" especially when recruiting staff.
Thank you for the articles. Great help!