MW Topic of the Week: Fortified Wine Trends (P4)

This week’s topic is from the 2019 exam: How can the fortified wine category evolve to address current consumer trends?

So since this is a paper 4 question, we’re looking at questions about routes to market, marketing, etc. not at production per se. Consider the role of regional promotional bodies, external events, new categories like en Rama, possible use in cocktails, etc. 

Kelli White