CMS: Business of Wine

This seminar, given by Master Sommeliers June Rodil and Virginia Philip, considers various facets of wine business, including staff training, list management, pricing strategies, and more.

In this Advanced-level session, we review:

  • How to build a balanced beverage program
  • Pricing strategies
  • COGS
  • Gross profit margin and percentage
  • Assessing P&L statements
  • Revenue vs. profitability
  • Inventory management
  • List management

Note: The video can be made full screen by clicking the button to the left of the Vimeo logo.

  • Hi all, thank you for the above video. I'm having a discussion with another wine director and we seem to disagree on one question when it comes to pricing wines so I thought I would ask here: in the formula "selling price=cost price/(1-GP)", do you use the cost (excl. GST) or the cost (incl. GST)? Thanks! 

  • Thank you. Found my two hours to watch this. Guildsomm has always been the best. But you have bettered it in last two months, if that’s even possible. Thanks a ton Guildsomm team

  • So much practical information here, presented in a very organized way. This was two hours well spent, and i learned a great deal.

    One note though regarding the discussion of Madeleine Tiffon. I feel that a statement like "she's one of the most amazing *female* masters on the planet" is doing a disservice to not only Madame Tiffon, but to women in general. You're either good at what you do or not. The sooner we do away with generalizations and classifications based on gender (or race, sexual orientation, ethnicity, etc.), and just evaluate people on their performance and character, the better. If/when it's even necessary to evaluate people at all. ;-)

    Thank you to the presenters and GuildSomm for putting this together.

  • Great work!  Thank you for the time and work involved in planning this presentation!