Read this article today about how farmers in Santa Barbara are growing cannabis for recreational consumption. Farmers found that fungicides from a near by vineyard was getting on to the cannabis crops (by law, cannabis cannot be treated in such a way). This has caused problems between farmers.
2 things I noticed:
1. Cannabis takes up less space than vineyards.
2. Cannabis creates more money per acre than vineyards.
I have read and heard many in the wine world thumbing their nose at canna-business, but we need to start taking this extremely seriously. Think of the financial and political power that canna-business will yield in the decades to come in the largest wine producing state in the US.
Definitely something to keep an eye on. Some interesting stats here in this article.
I love stats (when it isn't me crunching the numbers). The political clout that canna-buisness will have in Cali will rival and, in my opinion, over take wine in the coming decades. When i talk to people about this I tell them:
"Look, young people don't get wine and many don't want to. I live out in the suburbs of Chicago, and you typically have to go in to the city to find really great lists(there are some exceptions). So, a person would have to drive into the city, spend a lot of money, and either have one drink or risk getting pulled over. On the other hand, a person could go to a dispensary, get food delivered by Door Dash and watch Netflix without any risk of law enforcement. As a young person with limited funds and no knowledge of wine, which would you prefer?"
As Brandt in The Big Lebowski would say, "This is our concern, Dude."
On a different note, it was nice to meet you at the Franciacorta masters class in Chicago.