If you take a look at the labels of today’s reds in Chile and compare them with the red wines of the 1990s, you'll see a huge difference. The alcohol content nowadays is 14-15% and in the ‘90s it was closer to 12%.
When I started my job at De Martino, buyers came from the UK and US and found our wines green; in addition, the arrival of many winemakers from Europe and the US resulted in changed styles in a very short period of time. Chilean wines suddenly seemed to be from a different region of the world! We went from lighter, unoaked, slightly vegetal wines to red wines of full body, deep color, high alcohol, and too much oak. Today high quality reds are very similar to those produced in Napa’s wineries. We have conquered markets, and consumers have rewarded Chile by buying the wines.
However, I think that now we are at a turning point. Winemakers of a different generation, between the ages of 40-50, have realized that there is also a need for more delicate, fresher, less oak-driven wines; and that at the end the market will require it. I have always thought that England is one step forward and setting trends; however, I believe that the US is also driving this change.
The challenge is to make this type of wine without overt greenness. We’re in a different time now; more knowledge and technology exists to allow us to produce wines of high quality. We can harvest the grapes earlier to ensure good acidity—which is essential for the life of a wine—and to create lower alcohol levels of 12.5-13%. Winemakers like Marcelo Papa (Concha y Toro), Francisco Baettig (Errázuriz), Felipe Muller (Tabalí), Rodrigo Soto (Veramonte) and others are working hard to produce more gastronomic wines. I am also going in this direction.
As a Master Sommelier and friend used to tell me, we need a wine that doesn't become another plate; we need wines that pair better with the food, that vibrate in the glass, that have tension and moderate alcohol—so we can drink more than one glass!
In the world, and particularly in the US, a new generation of sommeliers has arrived—a generation connected to social media. They know a lot about the wines of the world; now it is not enough to have an ultra-powerful wine to convince them of quality. And this generational change is shifting demand from restaurants run by sommeliers. Therefore, I'm convinced that both types of wines need to coexist, and Chile must offer both of them: the powerful and mature, with a good portion of oak, and the more elegant and gastronomic, the ones that make you salivate and come back for a second glass.
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Chile’s Administrative Regions:
Chilean Pisco
Elqui Valley.
Bío-Bío Valley.