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Beverage trends: Early 2018 edition

We haven't had this conversation in a while, and I think it's high time! What are the beverage trends you're seeing in your market right now, and what do you think is ahead?

Here are a few to get us started... I think younger consumers are more curious than ever to learn, evidenced by the market for classes, consumer-oriented books on wine, and expert-driven wine clubs, as well as the ongoing success of sites like 's Wine Folly. "Unique" grapes are still cool, perhaps an evolution of earlier enthusiasm around natural wine, orange wine, etc. Restaurants seem to be tipping back toward fine dining.

What do you think?

  • I'd like to think that sommeliers should start focusing on Merlot again - this noble grape has never seen a major resurgence since the movie Sideways. I've recently had some outstanding La Jota Howell Mountain, Three Palms Vineyards, Petrolo Galatrona, and of course the legendary Masseto. Not too sure what's stopping us from listing great Merlots or even recommending it. 

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