I just got approached by the good people at LVMH, offering half bottles of Krug for a BTG placement. Though it's not perfect for my cost, I settled on $99 for two glasses, and I think that's pretty good for the higher-end steakhouse where I work. My boss, on the other hand, thought it was "obscenely expensive" and will only let me list it at $59, which hurts big time for my percentage. Ouchie.
What have you seen price-wise for Grande Cuvee? There's a little Italian place in Boulder that does $40 a glass, but I haven't seen it anywhere else. Help me.
Focus on your contributing margins. If you can still make $20 per glass who cares if your COGS is 50% or more, It's still really good money in the bank, I'm sure your other BTG choices don't bring in as much money per glass. You're still improving your ticket sales, everyone will make more money even if your margins are lower.