How much would you pay for a glass of Krug?

Hello everyone-

I just got approached by the good people at LVMH, offering half bottles of Krug for a BTG placement. Though it's not perfect for my cost, I settled on $99 for two glasses, and I think that's pretty good for the higher-end steakhouse where I work. My boss, on the other hand, thought it was "obscenely expensive" and will only let me list it at $59, which hurts big time for my percentage. Ouchie. 

What have you seen price-wise for Grande Cuvee? There's a little Italian place in Boulder that does $40 a glass, but I haven't seen it anywhere else. Help me. 

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  • Never seen Krug lower than $45/gls in San Diego, $45-$55 seems to be the going rate.At that price,you're even competing with some retail,which gives you a competitive edge in the"perceived value" space.

    honestly, ask your rep where else it's being poured in Denver,and check out their pricing. To match, but not necessarily beat.  Any wine rep who wants to maintain relationships (and placements) will be honest about other placements in the market.

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