Does Social Move Bottles?

Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?

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  • I would say that Social absolutely moves certain bottles.  The evidence is clear as day.  I could make a pretty long list of examples, but I'll keep it short... Overnoy.

    While I would never ask a Sommelier if they a had bottle that I had seen on social media (that just seems tacky), I do  keep an eye out for bottles at restaurants that I have seen on Social but have not had a chance to try.  Often times it is the only way to try these wines at somewhat reasonable prices.