Does Social Move Bottles?

Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?

  • Absolutely.  We see specific requests at Corkbuzz for wines by the glass or bottle that we feature through various outlets, as well as requests from wines that are featured elsewhere.  Somm3 has definitely helped move some specific bottles.

    Industry wide I think this is still something that people are "feeling out" slowly and figuring out how specific to get.  WOSA is really pushing the wines of the entire country as a whole right now and I personally think it's awesome. 

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