Does Social Move Bottles?

Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?

  • The only people I've ever heard say it has a truly amazing means to sell are those selling social media services. Stating this in an article has even earned me a troll I can't shake.

    As Sean mentions above, it's not any one thing. Social media good on its own? No. As part of an over-arching presence, sure, why not.

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