Does Social Move Bottles?

Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?

  • I'd be curious to see how these differences manifest themselves in different markets as well. How does the social aspect change between a wine hotbed like SanFran vs. somewhere less central OK.

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