Do guest ever come in and say "hey, I saw so-and-so's post on Instagram and now I want a bottle of whatchamacallit!"? If so, what are they asking for? And who are those "influencers" who are inspiring them to drink more of Brand X or region Y?
I'd be curious to see how these differences manifest themselves in different markets as well. How does the social aspect change between a wine hotbed like SanFran vs. somewhere less so....like central OK.
I moved from Central Ohio to San Francisco and have not noticed much in the way of social media impact on either location. But I’ve worked in classic fine dining in both places, I’d think if anything you’d see more of an impact in retail.