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If You Read Anything This Week: Wine News 8/9/2019

Artificial tongue: An “artificial tongue” can distinguish whiskeys of the same brand aged in different barrels or for different amounts of time through identifying variations between chemical mixtures. The tongue could easily be used to “taste” any liquid, and it’s expected that it could help identify counterfeit alcohol. [News Scientist]

Americans aim to drink less: A new Nielsen report says 47% of US consumers over the age of 21 are working to reduce their alcohol intake. The figure for millennials is 66%. Alcohol consumption in the US has been relatively flat over the last year, with low- and no-alcohol options rising. [The Drinks Business]

Drinking & mortality: An analysis of 16 years of health data for almost 8,000 older Americans found that moderate drinkers, here defined as women consuming one to two drinks per day and men consuming one to three, lived longer than heavy drinkers and non-drinkers. The team from Columbia and Boston Universities looked at data from a long-term study by the National Institute on Aging and the Social Security Administration. [Wine Spectator]

Bordeaux’s new grapes: Château Malromé plans to lead the way in experimenting with Touriga Nacional, which will be allowed in Bordeaux beginning next year. The estate is currently looking for the vines and identifying where they might plant them. Seven new grapes will be allowed in Bordeaux wine, though they will be considered “experimental” for the next decade. [Decanter]

French reject blue wine: French authorities are moving against the makers of Imajyne, a Corsican blue wine. Chemists at the University of Toulouse found that both Imajyne and the Spanish Vindigo contain E133, a synthetic dye prohibited in wine production in France. Imajyne claims the wine does not contain E133 and is colored with spirulina. [Harpers]

Hard seltzer 101: Hard seltzer is currently a top subject of conversation in the beverage media landscape, with outlets calling this “the summer of hard seltzer.” White Claw in particular has surged in popularity and has been dubbed “Gen Z’s version of Zima.” [Grub Street]

Our favorite SevenFifty Daily article this week

Speaking out against abuse: In an opinion piece in SevenFifty Daily, Amy Bess Cook examines reasons why women don't report abuse in the wine industry. She points to contributors such as the insularity of the wine community, small companies, a lack of women in upper management, and assumptions that often come with hospitality. [SevenFifty Daily]

What do you think?

How might the "artificial tongue" help the beverage industry?

Have you found that your peers are aiming to drink less? Does it feel like a new development?

What do you think of Bordeaux's new grapes?

What are your thoughts on hard seltzer and its current popularity?

Do you agree that the wine industry has been slower to identify abuse? If so, what do you feel is contributing?

What else have you been reading this week?

  • How might the "artificial tongue" help the beverage industry?

    The opportunity for transparency increases as technology reduces the cost and increases the efficiency associated with testing. Therefore, the ability to identify various specifications within beverages increase. Consumers, as they become more aware of this technology, may begin demanding those specifications to be easily accessible or readily available. Producers, either by demand or legislation, may be forced to become more transparent in their labeling. It would be great if the lawyers on the site would share their perspectives on this?


     What are your thoughts on hard seltzer and its current popularity?

    I don't dislike hard seltzer, but also am not a fan of hard seltzer. A former server that I know who was worn in '94 now influences on Instagram for them. I'm not sure what her deal is, but from a social media perspective, White Claw has done an impressive job. When I first read the summary of this section, my first thought was WTF is Zima.

    What else have you been reading this week?

    For my Organizational Behavior course, I had to expand on the theory of how organizational culture influences individual behavior, so I read, 

    Auh, Seigyoung., Mengue, Bulent., &Sung Jung, Yeon. (2014). Unpacking the relationship between empowering leadership and service-oriented citizenship behaviors: a multilevel approach. Journal of the Academic Marketing Sciences, 42, 558-579.

  • I could just cut and paste the comment about Zima into the discussion on the Millennial vs. GenX article.  Being a GenX guy, I've never encountered hard seltzer, but unfortunately I have to admit I know exactly what Zima is.