**HELP** Best practices for sales for a wine/spirit distributor

Hello Everyone, 

Earlier this year I was fortunate enough to take on the role of Sommelier/ Director of Fine Wine at a mid-tier boutique distributor. We have a growing list of fine wines from all over the world (America, France, Italy, Australia, etc) which I'm super proud of. I want to take our sales/ team to the next level this in 2020 and  I would love if I could get some direction and expert advice from those who have forged a trail before me. I am relatively new to this and would REALLY appreciate any help.  
I am working on my strategic plan for 2020 and would love any advice on:
  • Best practices for maximizing sales, getting new customers etc 
  • Strategic sales plan for our sales team (how to plan routes, follow up schedules, tools, CRM, etc)
  • How to effectively get appointments with clients and get them to buy
  • Strategic plan to move old/ discontinued product 
We service both on and off premise accounts. 
  • Casinos
  • Resorts
  • Fine dining restaurants 
  • etc.
  • Chain liquor retail (Total wine, Lees Liquor etc)
  • Chain retail (Whole Foods, 7-11, Kroger, Albertsons etc)
  • Sports stadiums
  • etc
I would love to hear what has worked for you! Thank you in advance for your help!