Vinitaly International Academy (VIA) Verona 2020!!

Vinitaly International Academy (VIA) is proud to announce that the 15th Italian Wine Ambassador Certification Course will be held in Verona, Italy from April 10th - 14th, 2020 with support from the Italian Trade Agency.

The VIA Certification Course is exceptionally well thought out; the instructors have designed the course to give students the confidence to become adept Ambassadors of Italian wine.

The VIA Certification Course provides students with a solid foundation, it enables students to build a long-term career in the wine sector. The instructors are experienced and knowledgeable, they believe that a course such as this one should allow students to taste as many wines as possible; from Tasting Labs which resemble a buffet-style wine tasting experience to guided tastings that are more instructional in nature. The course entails four full days of instruction followed by an examination on the fifth and final day.

There will be a focus on the native grapes of Italy, moving region by region throughout Italy. Students will be given a well-rounded experience, learning about wine in combination with food and Italian culture. Our students will benefit from the opportunity to really understand and learn the differences between each wine and variety, as well as gain confidence to speak about what each wine should really smell and taste like to a broader audience. 

Places available: 60

Length of the course: 4 days + 1 day of exam

Language: English

Location: Wine2digital | Viale del Lavoro, 8, | Verona, Italy

Preliminary Timetable: April 10th – 14th, 2020

Time: 08:30a.m. – 1:00p.m. / 2:00p.m. – 6:00p.m.

Exam day: 09:00a.m. – 11:30a.m.

Pinning Ceremony: 4:30p.m. | April 14th , 2020


in collaboration with:

Registration is open until 28 February 2020.

The selection results will be relayed privately by email February 15th or March 5th, 2020.

Registration fee: 1280 euro (VAT included). This includes a coffee break and light lunch during the course.

How to apply and register:

Fill out the online application form (linked below) following the instructions. Please note that you’re required to attach your updated CV (in PDF format), a recent photo (headshot, 5 MB maximum, JPEG format).

Applicants will receive a confirmation email upon the successful submission of online application form. For any supplementary materials, please reply to the confirmation email directly.

If you are selected for the program, you will then have to email us the completed registration form as well as a copy of the payment receipt. Please send these items to

Applications will only be confirmed upon receipt of the completed registration form and fee. Forms and payments not received will result in the candidate’s exclusion from the course.

Required Text:

• Italian Wine Unplugged Grape by Grape. Positive Press, 2017.

For further information:

Telephone: +39 045 8101447
WeChat: 10620459