Thanks so much everyone! Agreed, this is a super specific question, but I chose it because I think it's important to consider China given its market potential for any P4 paper, and figured why not just dive in the deep end! Again, many of these aspects can be utilized in other discussion (e.g. the strength of the digital and DTC market in China for consumer-oriented questions). And for privacy purposes, I've not included some specific examples I've received from brand directors as that's proprietary data and this is a public forum, but hopefully this provides some thoughts starters and resources.
So to wrap up the week's discussion: Given that these are both essentially supply chain questions, I'd likely tackle them in similar ways, but to be illustrative, here goes my attempt at an intro and outline for the question from 2017. I've taken a SWOT approach from an organizational POV. Looking forward to any additional feedback!
While wine consumption in most Western countries is leveling out, China has again grabbed the world’s attention with the high growth of its wine market. Wine exporting countries such as France, Australia, Chile, Italy, Spain, US, and South Africa have had a strong presence in China for years, and while the market is still underdeveloped, it presents opportunities for long-term growth, thus presenting brands with undeniable benefits once they enter the market. However, in order to do so effectively, it is crucial to understand the routes to market, customers and their buying habits, risks. This essay will provide an overview of the strengths and weaknesses of the Chinese market, as well as opportunities for and threats to success for imported wine brands in the market.
Strengths – The State of the Market
This is so fantastically helpful!