I think Syrah was the biggest looser of what I like to call the Wine Dark Ages, that period between 1999 and 2005 when making wine meant making wine for Robert Parker's point system. The lack of style consistency made it very difficult for customers to follow, and was therefore abandoned by the majority of wine drinkers. Good thing we are still here, to push Cote-Rotie with Kobe short ribs braised in red wine. That will bring them back to La Syrah!