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The Loire Valley is the third largest wine region in France, yet it is also one of the country’s least well known. It follows the broad sweep of the Loire River for nearly 1,000 kilometers, from the mountains of the Massif Central in the center of France to the wild Atlantic coast in the northwest. The Loire and its tributaries are home to more than 50 appellations. Most are populated by small family winegrowers, many of whom have been farming the same land for centuries.
More famous for its châteaux than its wine, the Loire is a region of evident history, but it is a region of experimentation and discovery as well, where respect for the past and a spirit of innovation exist side by side.
The Roman officer and historian Pliny the Elder completed his Natural History in 77 CE, reflecting the world he knew in the first century, including its vineyards and wines. In this text, he mentioned that vines were growing on the banks of the Loire, evidence that this region has a vinous history spanning at least two millennia. But it was not until the sixth century that Grégoire, the bishop of Tours, made the first reference to the vineyards in the local region of Touraine, which today includes Chinon and Vouvray. He also confirmed that vineyards were growing in the Sancerre area, writing, “In the year 582, a late frost scorched the vines.” The church was a driving force in the development of the Loire’s vineyards and wine production, as it was in other parts of France and Europe, until the French Revolution.
The Loire River and its tributaries have long provided a route to market for the region’s wines. On the western coast, close to the mouth of the river, Nantes has been an important trading hub for centuries. There is even a theory that in the 19th century, the local white wine, now known as Muscadet, acquired its name from Dutch traders looking for a neutral, high-acid white wine that they could add to the botanical noix de muscade (nutmeg) prior to distillation.
In the 15th century, the Loire, rather than Paris, was the location of the French royal court. While the monarchs shifted back to Paris in the middle of the 16th century, the Loire continued to be the summer getaway of the nobility and the wealthy, hence the region’s abundance of ornate châteaux and a love of Loire wine among the aristocracy. Charles VII (1403–1461) was one of the kings who set up court in the Loire Valley. During the Hundred Years’ War, Joan of Arc famously went to see him in Chinon to ask for an army before defeating the king of England during the siege of Orléans.
There were other prominent Loire residents who brought fame to the local wines, including François Rabelais. Born in Chinon in the late 15th century, he was most famous for his satirical work Gargantua and Pantagruel, although he also had a stint as both a religious man and a doctor. Some of his wine-related commentary includes the advice that Sauvignon Blanc is good for constipation and the saying “Always drink, never die.” Around the same time that Rabelais was upsetting the establishment with his scathing and comedic writing, the artist Leonardo da Vinci made the Loire his home. In 1516, at age 64, he crossed the Alps on a mule after being invited by François I to be his royal painter. In his luggage were several paintings, including the Mona Lisa. He died in the Loire in 1519 and is buried in the town of Amboise, in the Touraine region.
Touraine was one of the main areas to benefit from the 1577 law by the Parlement de Paris that prohibited Parisians from purchasing wines made within a 20-league (around 88-kilometer) radius of the capital, but over the centuries the Parisian market didn’t want to pay a high price for quality. As Xavier de Planhol explains in An Historical Geography of France, this eventually led to a deterioration in the quality of wines produced in areas that were easily reached by river or the canal from Paris. “By the beginning of the seventeenth century, Orléans wine was already banned from the royal table and it lost the last shreds of its reputation over the decades that followed.” The increasing urbanization of the French population called for everyday, low-priced wines. As the railways developed in the 19th century, the regions that had benefited from their waterway connections with Paris became pitted against the low-cost wine producers of the south.
It was around this time that phylloxera arrived in the Loire. It is estimated that when the louse was first identified, in 1877, half the population in the Loire depended in some form on the vine for income. At first, the local phylloxera committees were adamant that they wouldn’t use American rootstocks and would instead inject the soil with carbon disulfide, but it soon became clear that grafting was necessary. The replanting that followed marked a change in the flavors of the Loire: Sancerre switched from Pinot Noir to Sauvignon Blanc, while Cabernet Franc and Chenin Blanc gained popularity in Anjou-Saumur.
During World War II, the Loire Valley’s wine regions were occupied by the Germans. Saumur was a center of resistance: weapons and documents were hidden in casks that crossed the line between free and occupied France, which was situated south of the river. But many men in the region became prisoners of war, including Gaston Huet, who returned to his native Vouvray having lost one-third of his body weight. Vineyards fell into disrepair, with no one to work in them, and without fungicides or pesticides to control the spread of disease. Following the war, many young people left the countryside to work in cities, while those who stayed began bottling their own wines or organized themselves into cooperatives and started selling their wines in the bistros of Paris.
Vines were part of farmers’ income, not their sole income, until the 1960s and 1970s, when goats, cattle, and crops started giving way to vines—and a greater focus on quality winemaking. The 1980s brought major advances in the cellar, with better presses, stainless steel, and temperature control making their debut. Today, the Loire Valley’s wine industry is focused on improving the quality of the raw material: the grapes. There’s also increasing concern regarding the effects of climate change, whether frost, drought, or unpredictable weather events. This is paired with a greener approach; about 30% of Loire Valley vineyards are now either sustainably or organically farmed.
Loire Valley wines are subject to the Appellation d’Origine Contrôlée (AOC) system, initially established throughout France in the 1930s in response to the chaos that ensued after the phylloxera crisis, which largely destroyed the country’s vineyards. This loss of crops led to a surge in fraudulent practices, and soon the market was awash with low-quality wine produced to fulfill demand. In the absence of legal regulations, grapes and wines were routinely blended, often from different origins both within and outside France, and adulterated in numerous ways to stretch volumes further. The appellation system was an effective means of regulating production and ensuring that wines from a particular origin conformed to certain expected criteria.
Many of the best-known Loire appellations were defined in 1936, in the earliest days of AOC regulation, including Muscadet, Vouvray, Bourgueil, Chinon, and Saumur. Today, 78% of the Loire Valley’s production is designated AOC and there are 53 separate AOCs. Some winemakers choose to operate outside the system, producing wines that can carry only the basic country designation of Vin de France (VdF). As is the case in other countries with similarly restrictive regulations, most of these wines are of basic quality, but some are of the highest quality, made by producers who wish to make the wines they want to make, even if they do not meet the requirements for appellation status. Wines without geographical indication account for 12% of total Loire production.
Vin gris refers to very pale rosé wines. While most rosé is macerated, vin gris is usually made without any intentional skin contact. Instead, it is produced like a white wine, with the grapes directly pressed. Vin gris is typically made from red- or pink-skinned varieties.
Between AOC and VdF lies a third quality designation: Indication Géographique Protégée (IGP). IGPs are subject to similar but less strict regulations compared with AOCs. They usually cover a wider area than the AOCs, and there is typically greater flexibility on yield levels and the grape varieties that can be grown. The Loire has five IGPs for wine (and one for Calvados), of which the most important by far is Val de Loire. This covers 4,600 hectares spread over a vast growing area that encompasses 13 different administrative departments and dozens of grape varieties. Reds, whites, rosés, and vins gris are made under the Val de Loire banner, and almost all are single-variety wines. Permitted yields are 90 hectoliters per hectare, and the wines are light and early drinking in style. Nearly 300,000 hectoliters are made annually under this IGP, which accounts for 9% of all the Loire’s production. The Loire’s other IGPs are Côtes de la Charité, Coteaux de Tannay, Coteaux du Cher et de l’Arnon, and Puy de Dôme. Collectively, they account for a mere 0.2% of the region’s total production.
The Loire Valley is the third largest winegrowing area in France by hectarage, after Bordeaux and the Rhône. It is not easy to visit the Loire Valley in one trip—the drive from Muscadet to Sancerre takes more than four hours. Getting to know its growers takes time, too. There are 3,600 growers cultivating 56,900 hectares of vines, an area larger than the entire Austrian or New Zealand vineyard.
Sales figures for 2020 show that close to three-quarters of all Loire wine, equivalent to 210 million bottles, is sold in France. Within France, supermarkets are the most important outlet for Loire Valley wines, particularly those in a low-price, négociant-dominant market, such as Muscadet and the rosé categories Rosé de Loire and Cabernet d’Anjou. For those appellations held in higher esteem, such as the sweet grand cru–designated wines of Quarts de Chaume or the steely dry whites of Savennières, the independent retail sector and on-trade are the key markets.
The Loire Valley wine association reports that 26% of all wines, equivalent to 70 million bottles, were shipped overseas in 2020. The five most important export markets (both by value and volume) for the Loire Valley’s wine producers are, in order of sales, the US, the UK, Germany, Belgium, and Canada. Region-wide figures, however, hide the huge variability from one appellation to another. For example, exports account for 62% of Sancerre sales and 64% of Crémant de Loire, which has enjoyed a strong period of growth as part of a wider thirst for French crémant styles both at home and abroad. In the UK, for example, sales increased fivefold from 2012 to 2020. But just 4% of all Saint-Nicolas-de-Bourgueil and 14% of Menetou-Salon went overseas.
White wines take the lead in export markets, accounting for 57% of all wine shipped by volume. Reds and rosé represent 23%, and sparkling 20%. Sancerre is by far the most successful appellation internationally, particularly when it comes to value, while Muscadet, Vouvray, and the Touraine appellation (thanks to Sauvignon Blanc) have healthy volume sales, although value lags.
The cost of a vineyard in each of the appellations reflects the market’s appetite for its wines. For example, the average price of a hectare of vineyard land is €7,000 in Muscadet, €26,000 in Vouvray, and €210,000 in Sancerre, according to figures from SAFER, the French rural land agency. This has implications for young winemakers wishing to start a business. In Sancerre, it is difficult to begin unless you are a member of a winegrowing family or a large wine business. The Anjou area, where a hectare costs around €18,000, has become a hotbed of talent and innovation. Here, many are making minimal-intervention wines and trialing unusual blends.